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In the 1980s, millions of Americans who tuned into
the evening newscasts of "ABC World News Tonight," "CBS
Evening News," and "NBC Nightly News" often
saw US defense policies sketched in terms of weapons
that did not work as advertised, corrupt contractors,
outrageously high defense budgets, and provocative
arms-control positions that threatened the "stability" of
the superpower nuclear standoff.
All of these points were at least highly debatable.
Some were flat untrue. They were, however, continually
emphasized in network news reports while other aspects
of the complicated defense debate went largely ignored.
Network correspondents and producers seemed incapable
of capturing the normal ups and downs of a 12- to 15-year-long
weapon development process in 90 seconds of airtime
but had no trouble putting together a report on a failed
weapons test. Industry scandals were deemed to be more "newsworthy" than "dull" stories
about corporate successes. News about defense budgets
made the cut when an administration was fighting to
increase it but not when Congress was slashing it.
Network news reporting of nuclear arms-control developments
was similarly selective, slanting heavily toward the
precepts and conclusions of Washington's arms-control
establishment. Short shrift was given to those with
an opposing view--the skeptics who saw fundamental
flaws in past arms-control agreements and argued that
they locked the US into an inferior strategic position.
These critics were dismissed as "obstructionists" or "hard-liners."
In short, the public in the 1980s received a distorted
picture of important defense policies and even some
controversial foreign policies, such as the Reagan
Administration's approach toward Central America.

Dissecting National Security News
The Reagan defense buildup (which actually began toward
the end of the Carter Administration) involved billions
of dollars in budget increases. Certainly, no one argued
that a government enterprise of such magnitude could
or should have been declared off-limits to media scrutiny.
However, a detailed examination of the record over
the years shows that the fairness, accuracy, and objectivity
of network defense reporting fell well short of minimum
requirements, even by the networks' own standards.
These are the conclusions that emerged from a lengthy
analysis, conducted by the author, of evening newscasts
during JanuaryApril periods in the four sample
years of 1983, 1985, 1990, and 1994. Also included
in the analysis was the period of the Persian Gulf
War in January and February 1991. The inescapable conclusion
is that network defense coverage was routinely distorted
by serious problems of context and balance. By contrast,
most foreign policy coverage was relatively neutral.
The big exception, however, concerned the Reagan Administration's
controversial policies toward Nicaragua and El Salvador.
The analysis used full-text transcripts of individual
national security news reports from each of the network's
evening newscasts. On the most basic level, reports
were catalogued by anchor, beat, correspondent, length,
and date. On a more subjective level, topics were assigned,
a summary of overall content was annotated, and problems
related to journalistic standards were identified.
If no such problems were found, the report was coded
as "neutral." If any problems were identified,
the report was coded as "problematic" and
the problems were described.
It was important to try to impose some consistency
on the subjective process of determining problems.
For this purpose, the study used a set of questions
based on standards outlined in the Society of Professional
Journalists' Code of Ethics.
Topics assigned included arms control, defense budget,
foreign policy, industry, military operations, personnel,
policy and strategy, procurement, Soviet Union/Russia,
threats, the Strategic Defense Initiative (SDI), and
weapons and capabilities.
Overall, 2,947 individual news reports (or items)
were included in this sample of 18 months' worth of
evening newscasts. A "news report" was defined
in three ways:
- As a segment delivered by the anchor alone (the
anchor tell).
- As a segment in which the anchor introduced one
correspondent.
- As a segment in which the anchor introduced more
than one correspondent up front, followed by their
back-to-back reports.
By comparing network approaches to various national
security topics over time and across administrations
with similar and dissimilar policies, several patterns
of news coverage emerged.
As the actual number of reports suggests,
some topics disappeared from network coverage in
the Clinton period that was analyzed. For example,
the defense budget was treated as "news" when
the Reagan Administration was seeking substantial
increases but was not when the Clinton Administration
was cutting it.
Figure 2 When Defense Coverage Suddenly Fades
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(Number of Reports by
Primary Topic and Administration)
|
| Topic |
Reagan
First Term |
Reagan
Second Term |
Bush |
Clinton |
| Arms
Control |
128 |
56 |
17 |
0 |
| Budget |
63 |
29 |
26 |
0 |
| Foreign
Policy |
215 |
173 |
192 |
359 |
| Industry |
4 |
31 |
8 |
6 |
| Military
Operations |
72 |
50 |
37 |
53 |
| Personnel |
64 |
75 |
77 |
108 |
| Policy/Strategy |
8 |
2 |
1 |
0 |
| Procurement |
1 |
5 |
4 |
2 |
| SDI |
3 |
13 |
4 |
0 |
| Soviet
Union/Russia |
93 |
108 |
232 |
30 |
| Threats |
0 |
10 |
21 |
32 |
| Weapons/Capabilities |
62 |
67 |
29 |
11 |
Coverage by the Numbers
What did Americans see on the networks' evening newscasts
during these periods in the 1980s and early 1990s?
On a day-to-day basis, foreign policy news dominated
national security reporting. Along the same lines,
but often with a defense component added, there was
a heavy dose of reporting on the Soviet Union and,
after the USSR collapsed, Russia.
Defense topics, such as the struggle over the defense
budget or the weapons and capabilities the armed forces
must rely on in war and peace, did not rate a lot of
attention by the networks.
The range of issues covered during the two Reagan
Administrations and the Bush Administration was similar,
with reports on foreign policy dominating. Other areas
that received attention included the Soviet Union,
arms control, personnel-related issues, military operations,
the defense budget, and weapons and capabilities.
During the Clinton Administration sample, foreign
policy coverage dominated-almost to the exclusion of
other areas of national security. In fact, no primary
coverage of the defense budget, arms control, or policy
and strategy occurred, and very little coverage of
weapons and capabilities took place during the period
sampled from the Clinton Administration.
Many changes in the patterns of coverage can, of course,
be explained by external events. The highly charged
Soviet-American arms-control negotiations in the Reagan
years gave way to a more cooperative relationship with
Russia in the latter Bush years and in the Clinton
years. On the other hand, such topics as the defense
budget and weapons development have a continuity about
them. Why the networks chose to cover or ignore them
revealed something about how the networks approached
particular topics.
It was also important to determine the quality, and
not just the quantity, of coverage related to each
topic. Because the content of each news report was
judged in qualitative terms and coded by topics, it
was possible to evaluate each topic as a discrete "set" of
news reports. Each set could also be viewed over select
periods of time and be analyzed in a number of ways,
from beat and correspondent to an individual network.
"Problematic" news reports fell into six
broad areas:
- General lack of balance or context.
- Lack of context as a result of brevity.
- Lack of knowledge on the part of the correspondent.
- Overemphasis on drama or bad news at the expense
of substance and context.
- "Loaded" labeling or advocacy.
- Bad news judgment.
Overall, the analysis of national security reporting
in the 1980s and early 1990s yielded good news and
bad news. The good news: Network national security
reporting was fairly informative, balanced, and in
context about 70 percent of the time. Out of the 2,947
network news reports analyzed, only 886, or 30 percent,
had basic problems related to journalistic standards.
The bad news is that, outside of general foreign policy
coverage, in a number of key national security areas-ranging
from arms control to the defense budget to developments
related to defense industry and weapons-problems related
to journalistic standards cropped up anywhere from
37 to 100 percent of the time.
The percent of problematic reporting
was most pronounced in key areas of defense coverage.
These included arms control, the defense budget,
industry, procurement, and weapons/capabilities.
Figure 3 Defense Attracts the Networks' Weakest
Reporting
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(Problematic Reporting by
Primary Topic and Administration)
|
| Topic |
Reagan
First Term |
Reagan
Second Term |
Bush |
Clinton |
| Arms
Control |
46.8% |
37.5% |
41.1% |
n/a |
| Budget |
71.4% |
75.8% |
80.7% |
n/a |
| Foreign
Policy |
35.8% |
47.9% |
23.4% |
11.4% |
| Industry |
75.0% |
100% |
100% |
66.6% |
| Military
Operations |
15.2% |
50% |
24.3% |
43.4% |
| Personnel |
24.2% |
26.6% |
38.9% |
42.5% |
| Policy/Strategy |
100% |
50% |
0% |
n/a |
| Procurement |
100% |
61.5% |
50% |
100% |
| SDI |
100% |
61.5% |
50% |
n/a |
| Soviet
Union/Russia |
15% |
25.9% |
7.7% |
13.3% |
| Threats |
n/a |
0% |
4.7% |
18.7% |
| Weapons/Capabilities |
51.6% |
47.7% |
75.8% |
72.7% |
To the extent coverage was inadequate or distorted,
the reasons were fairly obvious:
The networks often allowed the attitudes of producers,
correspondents, and anchors to surface in reports,
creating problems in the areas of balance and context.
When such attitudes were spotted, they were most often
antidefense spending, proarms control, negative
toward new weapons technology, and anti-industry.
Decisions taken in the area of news selection and
presentation often reflected these prevalent points
of view. The large number of anchor-only reports devoted
to national security coverage (29 percent of all national
security coverage) often made it difficult, if not
impossible, to present context when reporting on highly
complex and often controversial areas of national security.
Beat correspondents and producers with the most expertise
in national security-at the Pentagon, the State Department,
and on foreign beats-tended to report on national security
less frequently as a group (46.2 percent of the time)
than did White House correspondents, anchors, general-assignment
reporters, and other Washington beat correspondents
(53.6 percent of the time).
Hostility and Skepticism
That certain attitudes reflecting hostility or skepticism
toward higher defense spending (and associated policies)
were present in the 1980s is not terribly surprising.
Americans have a long tradition of resistance to high
military expenditures and to reliance on a professional
military. The real problem of network defense coverage
has less to do with American preferences than with
lapses in journalistic standards.

From all indications, only certain aspects of important
national security issues were covered adequately during
the periods analyzed. In fact, a number of significant
arguments and viewpoints were either downplayed, dismissed,
or ignored entirely.
The main messages conveyed to the public during the
1980s-and, to some extent, in the early 1990s-tended
to reinforce only certain sides of key defense issues.
The conventional wisdom of network anchors, producers,
and correspondents was also evident in the heavy reliance
on certain sources, especially more-liberal Democrats
and members of the arms-control establishment, who
tended to have strong faith in the efficacy of negotiations
as a means of strengthening US security. The unifying
bond among these groups was opposition to the Reagan-Weinberger
defense buildup and their "hard-line" approach
to arms control.
With regard to the defense budget, the liberal view
in Congress was that too much money was being directed
at the armed forces at a time when tax and spending
cuts threatened to cause the unraveling of social programs.
Moreover, some conservative Republicans in Congress,
concerned about the deficit, also were looking for
a way to reduce defense expenditures. The networks
covered both of these critical groups but most often
echoed the liberal view.
New weapon purchases ran into trouble with both liberal
Democrats and the conservative deficit hawks because
they diverted resources from already squeezed social
programs, in the one case, and deficit reduction in
the other. Again, the first view was a regular refrain
on the networks.
The arms-control establishment's view was that negotiation,
rather than confrontation, was the best way to deal
with the Soviet Union. Superpower relations, moreover,
could be "managed" by skillful use of inducements.
That, too, came across loud and clear on the networks.
Because SDI threatened this precept, it, too, was
seen by the arms-control establishment as "destabilizing," technically
infeasible, and too costly-points routinely favored
in network reports.
Industry coverage was the most distorted, thanks to
the practice by anchors of spooning out tidbits of
news about scandal and corruption, which accounted
for less than one percent of the day-to-day business
that American industry conducted with the Defense Department.
Overall, defense industry coverage presented a grotesque
caricature of an industry that has consistently produced
the most technologically advanced weapon systems in
the world. Again, the liberal view tended to ascribe
greed and corruption to business at large.
Most revealing of the networks' ideological mindset
was coverage of Central America. Here the liberal-conservative
lines stood out starkly. In the case of El Salvador,
the liberal view was that the government was right-wing
and murderous, while the left-wing guerrillas were
noble and fighting for a good cause. Just the opposite
was true of conservatives. They believed that the US
could influence the Salvadoran government to move toward
democracy and economic reform while the guerrillas
threatened to destroy the democratic transformation.
Nicaragua was the mirror image. Conservatives viewed
the Sandinista regime as repressive and Marxist, even
Stalinist, and liberals thought the Sandinistas should
be left alone to find their own path. The anti-Sandinista
contras, on the other hand, were viewed as right-wing
villains by liberals and "freedom fighters" by
conservatives.
In both cases, the networks tilted toward the liberal
view.
Out of Touch?
In a 1986 book, The Media Elite, Robert S. Lichter
and his colleagues noted that journalists as a group
tend to be more liberal than the public at large, and
they tend to favor liberal sources-people who think
as they do and people with whom they associate.
In Washington, D. C., that tendency is even stronger.
A 1996 survey conducted by The Freedom Forum and the
Roper Center found that 91 percent of 139 Washington
reporters in the sample described themselves as "liberal" or "moderate."
Stephen Hess of the Brookings Institution conducted
similar surveys in the late 1970s. He found that 51
percent of Washington reporters saw a bias in the Washington
news corps. Of that 51 percent, 96 percent characterized
the bias as liberal. Mr. Lichter pointed out that,
over the years, journalists have described themselves
as liberal between 42 to 55 percent of the time and
conservative between 17 and 21 percent of the time.
It also appears that national reporters have lost
touch with working class society. According to a 1992
report by David Weaver and G. Cleveland Wilhoit, journalists
who work at the networks and the major newspapers are
better educated than the average citizen and are better
paid, factors that regularly produce charges of elitism.
Another aspect of the attitude of the media in the
early 1980s reflected lingering memories of the Vietnam
War. While New York Times reporter Hedrick Smith was
portraying the public's choice of Ronald Reagan in
1980 as the first step in overcoming what was dubbed
the "Vietnam syndrome," network correspondents
and producers appeared to be preoccupied by Vietnam.
Regular references to Vietnam in coverage of Central
America were just one manifestation of the networks'
continuing obsession with the war in Southeast Asia.
Network views on defense spending were also out of
touch with prevailing public attitudes of the early
1980s. In reality, the Reagan defense buildup resulted
from a public consensus in favor of increased defense
spending, a consensus that began to emerge toward the
end of the Carter Administration but that seldom got
mentioned or explored in network newscasts. To the
contrary, Reagan's buildup, coupled with his Administration's
early involvement in El Salvador, did not sit well
in the House of Representatives, which had a strong
liberal wing, or with the media, who had their own
strong liberal inclinations.
Television generalists, such as anchors,
White House correspondents, and general-assignment
reporters, are responsible for the majority of the
problematic reports. The only exception to this rule
concerns reporting on "threats," where
generalists appear to have done a better job than
the specialists.
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What About the Next Time?
The analysis suggested seven steps that the networks
can take now if the news divisions wish to have a better
batting average in the politically charged areas of
defense and foreign policy.
Rely more on specialists when reporting on national
security, whether the story emerges on Capitol Hill,
from the defense industry, or from the federal bureaucracy.
This seems so obvious that it is scary it has not been
standard practice. [See Figure 4, and Figure 5.]
Minimize--perhaps even eliminate--the currently large
role of the White House beat reporter in defense coverage.
Give special care to preparing the short anchor-tell
spots--using more input from specialized beat reporters--because
such spots are fraught with dangers of distortion,
oversimplification, lack of context, and outright bias.
Keep generalists away from the longer, investigative
pieces on national security topics or, at a minimum,
make them work with or for Pentagon or State Department
correspondents and producers.
Turn more frequently to the underutilized State Department
correspondents and producers, instead of going to the
White House, for areas of foreign policy and arms control.
Maintain a healthy network of foreign bureaus to help
develop expertise in foreign affairs.
Resist the temptation to fly in poorly informed anchors
to cover major international stories that could be
better covered by foreign correspondents on the spot.
National security--and defense in particular--consumes
an extraordinary amount of the nation's resources.
In the 1980s and 1990s, the network newscasts did little
to help inform the American public about how these
resources were managed or what the nation received
in return for trillions of dollars.
No wonder network correspondents and their viewers
were surprised in the first days of the Gulf War. The
US military went into action with "overpriced," "overly
complex," high-tech weapons built by a "corrupt" industry
and an "incompetent" Pentagon bureaucracy,
and they worked brilliantly.
Stephen P. Aubin is the director of Communications
for the Air Force Association. This article is based
on research conducted while completing a Ph.D. in
National Security Studies and Communications at Boston
University.
Copyright Air Force Association. All rightsreserved.
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