Do You Use News Releases?

News releases are the best way to tell your community about what you are doing. Here are four important rules to follow:

• Timeliness – Plan the news release at the same time you plan your event. Check with the news media to find out what their deadlines are and meet them with your release.
• Clarity – Find someone who can write clearly. Use short, concise sentences. Do NOT use jargon.
• Local impact – Show the link to your LOCAL community if you want to get your release published. Remember, like politics, the most important news is local.
• Content – There’s no way around it. You have to have something to say. Answer the famous “who, what, where, when, why and how?’ questions.

Finally don’t expect to have every news release published. Work hard to get the first one in print and then go from there.

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