Communications Tool Kit

Communications Toolkit

Welcome to AFA's Chapter Marketing Toolkit! 

These guides are intended to help grow your AFA chapter through marketing initiatives and effective communication that promotes member recruitment and retention. Click on the links below to view and download the toolkits.

AFA Chapter Marketing Toolkit

Inside this interactive toolkit, you'll find tips and resources to help you elevate your chapter's communications and marketing skills to the next level, including information on:

- How to leverage AFA's national presence Kit_Cover2.png
- Member Marketing and how to create messaging for your target audience 
- Communicating to your chapter through email, newsletters and marketing events
        - Including this MailChimp Tutorial
- The updated AFA logos and how to involve the media at your events
- A quick guide to utilizing social media 
- An overview of AFA's national programs 

AFA Chapter Social Media Guide

This guide serves as a deep dive and introduction to social media to help you get your chapter's social media accounts off the ground and includes information on:

social_guide_image.png- An overview of different social media channels and the content that works best
- How to set up your social media accounts 
- Social media management 
- Brief definitions of common social media terms  

Marketing Quick-Links

- View and use photos from AFA events on our Flickr account 
- Watch and use AFA's two-minute promotional video

- Download the high-res official AFA logo in blue
- Download the high-res official AFA logo in white

Email header graphics coming soon!