Stars & Stripes in San Antonio: There’s No Place Like ‘Military City, USA’

If you’ve ever visited San Antonio, Texas, you’ve probably noticed a unique sense of pride and connection to the military that seems woven into the fabric of the city.

“Military City, USA™ is not just a moniker; the name has been officially trademarked by the United States Patent and Trademark Office for the sole use by the City of San Antonio. It symbolizes San Antonio’s long-standing social, historical, and economic relationship with the community,” said Maj. Gen. Juan G. Ayala, USMC (Ret.), Director, City of San Antonio Military and Veteran Affairs.

“The name was awarded to San Antonio due to its immense monetary, political, and other resource investments supporting the military’s missions, families, and veteran community. In other words, San Antonio’s support is more than mere words; our support is effective and tangible,” he added.

A Historic Connection

San Antonio’s bond with the military dates back more than 300 years to the founding of the Alamo, a mission that later became the iconic site of a pivotal battle during Texas’ fight for independence. However, the city’s modern military significance took shape in the early 20th century when Fort Sam Houston became a major hub for training and operations. 

Today, the fort is home to the U.S. Army Medical Command and the Army’s largest medical training center, solidifying its critical role in national defense. The city’s relationship with the military only deepened with the establishment of Joint Base San Antonio (JBSA), a consolidation of Fort Sam Houston, Lackland Air Force Base, and Randolph Air Force Base. JBSA is now the largest joint base in the Department of Defense1, serving as a hub for training, innovation, and support.

The Economy Runs on Military Influence

The military is more than a historical or cultural pillar in San Antonio— it’s also an economic engine. With JBSA employing tens of thousands of Active duty personnel, civilians, and contractors, the economic impact is staggering. Local businesses benefit from the steady demand for goods and services, and the city thrives on the economic stability the military brings. JBSA is the largest military economic contributor in the state of Texas with more than $55 billion going into the Texas economy.

But San Antonio doesn’t just benefit from the military’s presence—it gives back. Organizations like the San Antonio Chamber of Commerce actively engage in initiatives to support military members, veterans, and their families. The city hosts career fairs, provides educational opportunities, and fosters connections between transitioning service members and local employers.

A Welcoming Community for Veterans and Families

For military families, San Antonio feels like home. The city offers a wealth of resources tailored to their unique needs. Schools near JBSA understand the challenges of military life and provide support for children who frequently move or have parents deployed overseas. Nonprofits like the Military Child Education Coalition (MCEC) work closely with local schools to ensure that no child falls behind. The City of San Antonio has also addressed some of the military’s greatest challenges to families. 

The City has invested nearly $1 million of its own funds to pay for employment fellowships at companies, nonprofits, and other businesses for Active duty and veteran spouses. In addition, it has offered paid job training for transitioning service members and veterans. Recently, the city signed a memorandum of understanding with the military to address the ongoing child care challenges facing many Active duty military families.

For veterans, the transition to civilian life can be daunting, but San Antonio has made it easier. The city is home to the Audie L. Murphy VA Hospital, a top-tier facility offering medical care, mental health support, and specialized services. Plus, organizations like Soldiers’ Angels and Wounded Warrior Project are headquartered in the city, providing everything from care packages to long-term recovery programs.

A Culture of Appreciation

Walk through San Antonio, and you’ll see the military influence everywhere— whether it’s the military appreciation nights at Spurs games, the monuments in Military Plaza, or the countless bumper stickers proudly declaring, “Support Our Troops.” Residents go out of their way to show appreciation for service members, creating an environment where the sacrifices of military families are recognized and celebrated.

The city also hosts events like Fiesta San Antonio, which honors the military with parades and special activities. Veterans Day and Memorial Day are celebrated with a particular reverence here, with ceremonies and community gatherings drawing large crowds.

Whether you’re Active duty, a veteran, or someone who just appreciates the sacrifices of our armed forces, San Antonio welcomes you with open arms— and that’s why it’s truly “Military City, USA™.”

This article was written by Savannah Stephens, an Air Force Reserve Public Affairs Officer and Department of the Air Force Civilian. You can read Savannah’s full bio and the complete edition of United Forces & Families ENGAGE: United Through Community here.