Benefits of Sponsorship
AFA's sponsorship opportunities elevate your company's visibility, brand, and thought leadership throughout the conference. Sponsorships also help drive additional traffic to your booth. Our goal is to provide creative sponsorship options that meet your needs and provide a solid return on your investment. To assist with this, we offer numerous levels of sponsorship opportunities with varied price points to meet your budgeting needs. If you don't see a desired sponsorship item, please contact us directly so that we can work with you on the customized opportunity that maximizes your visibility at the 2021 Air, Space & Cyber Conference.
New! PREMIER EVENT SPONSORSHIPS
Don't miss this networking opportunity to connect with Air Force and Space Force decision makers!
New! BRANDED 10.5'X 3.5' MIRROR CLINGS: $4,500
For the first time ever you can see your brand framed and displayed on mirror clings directly outside the Potomac Ballroom where the general sessions and evening events are held. These 10.5' x 3.5' clings offer loads of visibility and will be passed by 12,000+ attendees multiple times a day! With this opportunity, you will get to impact your direct target audience in a way they have never seen before! For availability on this new opportunity please reach out to Perry Currier for current offerings.
*A total of 4 mirror clings available, ask about a discount for all 4!
New! Virtual Platform Sponsorships:
Call for pricing
Packed with features to help attendees view the conference on the ASC virtual platform, the mobile website, and on-the-go. Sponsorships include a clickable branded rotating banner on main pages, branded videos, and more! Sponsors will receive loads of recognition as the ASC virtual platform premiere sponsors.
Branded COLUMN WRAPs: Call for pricing
If there is a column within your booth footprint, you have the opportunity to brand your column with a 4-sided 20-foot tall column wrap. With this turn-key sponsorship you will work directly with our branding team to help you design the column to be incorporated into your booth’s theme. These columns are very large and are a great way to extend the reach of your booth.
*Please note that this opportunity is limited and first come first serve, please reach out to PCurrier@afa.org for availability.
Water Bottle Sponsorship: $29,400
Experience your brand on bottled water available to all ASC attendees along with the AFA National Convention. Your branded bottles of water will are put right into the hands of your target audience. With this sponsorship, we also make sure your branded bottled water is on the tables for the panels and general sessions for your brand to be on display for all to see!
Program Guide Book Advertising:
Your organization will be presented in thousands of ASC Program Guides with the option of inside front cover, inside back cover, back cover and a number of full, half or quarter page ads. Advertising in the ASC Program Guide is a great value because advertisers qualify as ASC sponsors which include extensive logo recognition throughout the show. Please note the prime locations go quickly. For current availability please contact Kirk Brown at firstname.lastname@example.org.
Full Page: $7,196
Half Page: $4,388
Quarter Page: $2,511
Inside Front Cover: $7,817
Inside Back Cover: $7,817
Back Cover: $8,136
*Pricing includes AFA Corporate Membership Discount
Exhibit Hall 15'x15' Banners: $8,925 each
Spotlight your company in a massive way by having your messaging on a 15' x 15' banner prominently displayed in front of the entire exhibit hall!
*A total of 12 banners offered
Email Blast: $3,675 EACH
AFA is pleased to offer your organization the opportunity to market directly to our attendees before or after the conference. You will be able to extend your email message directly to all ASC registrants with this exclusive opportunity. Our team will work with you on a template and artwork to maximize the great capabilities of this sponsorship!
Press Room Sponsor: $10,000
Want more brand exposure to the press, then this sponsorship is for you! This sponsorship includes WiFi, coffee, and snacks for all 100+ media members to enjoy. The sponsor will be recognized on the press tables and on signage throughout the area as well as have the initial WiFi landing page set to your desired URL. The sponsor may also provide cups, napkins, pens, or paper with your company logo for additional branding.
Green Room Sponsor: $7,100
All of the speakers and presenters at the conference need a place to prepare before they take the stage and this is your opportunity to get your message in front of these key movers and shakers. There will be hot and cold beverages provided in this room, the sponsor may provide cups and napkins with your company logo. Signage will also be placed in the ready room acknowledging your sponsorship.
Media Bin Sponsorships: $6,300
Does your company have a publication that you would love to see in the hands of our attendees? Media bins are a great way to have your magazines, white papers, etc. distributed in the high traffic areas of the conference. There are only a few of these coveted bins available and bin positioning is on a first-come, first-served basis.
Foyer Display 10'x20' - Exhibit Hall Exit Position: $9,450
Take advantage of showcasing your aircraft model in a high traffic area of the foyer that is outside of the exhibit hall entrance! This prime location allows you to grab your direct audience while they go in and out of the exhibit hall. You also have the option to have a 14'x5' advertisement on the column that is beside the available space!
*Please note the sponsor is responsible for any required electric drop cost.
POTOMAC HALLWAY 10'X30' BANNER
Spotlight your company with a giant banner displayed directly outside the Potomac A&B ballroom where all the General Sessions are held for the entire conference! See your branding in front of all 12,000+ ASC attendees multiple times a day in this highly trafficked area!
Mezzanine Overlook Double-Sided 10'x30' Banners
These banners are in a high visibility area overlooking the mezzanine (the area between registration and the exhibit halls) along the Potomac Ballroom Concourse. These are the only double-sided banners at ASC which allow for twice the exposure! Priority placement is based on a first-come, first-served basis.
Conference Atrium 20'x25' Banner
Spotlight your company with one of the largest banners exhibited at ASC with this sponsorship opportunity. This banner is placed above the west exit doors at the bottom of the escalator by the exhibit hall. This banner is one of the largest focal points at the entire conference!
Featuring your company logo and the conference logo. Production costs are not included. The sponsor may provide at sponsor cost a company pen to be included.
See your brand walk around throughout the entire conference by sponsoring the ASC lanyards! Every attendee receives a lanyard which allows for constant brand exposure.
DIGITAL 27'x7' SIGNAGE
Project your brand on this LED Wall to ASC attendees in a whole new way! Enjoy seeing your choice of still images, slideshow or video rotating on a large LED screen. This screen is in the prime location leading into the conference along the highly trafficked ASC registration. Watch your company impact attendees in a whole new innovative way. Price includes the use of the screens for the entire conference and there are no sound capabilities.
LOWER Mezzanine FLOOR 20'x14' Banner
This banner is located at the bottom of the escalators and stairs directly outside of the exhibit hall entrance. This prime location is guaranteed to grab all the ASC attendee's attention while being on display on a beautiful fabric banner! This is a limited opportunity with only one banner available.
Mezzanine Wall 25'x10' Banner
See your branding in the middle of all the action displayed directly in between ASC registration and the ASC Exposition Hall along the prime location of the stairs and escalators! Be the only sponsor on this wall in the prime location viewable from multiple floors!
Foyer Model display 10'x20' - Exhibit Hall Entrance Area
Take advantage of showcasing your aircraft model in the high traffic area of the foyer that is directly in front of the exhibit hall entrance! This prime location allows you to grab your direct audience while they go in and out of the exhibit hall. The sponsor is responsible for providing the model.
*Please note the sponsor is responsible for any required electric drop cost.
Branded Hotel Guest Room Keys
Make a great first impression with branded hotel keys when attendees check-in to their rooms by featuring your branding on all hotel key cards! Your company will have the flexibility of working with our team directly to allow your company to have a personal touch.
Conference Registration Sponsor
This sponsorship allows your branding to be constantly displayed in one of the most continually visited areas, the ASC registration desk! You will have the opportunity to work directly with our team to help implement your brand and messaging within the design, and you will also have branding throughout the entire online registration process. With this sponsorship, your brand will be seen repeatedly by every attendee from start to finish of the ASC experience!
Outstanding Airmen of the Year Activities
Sponsorship underwrites AFA sponsored activities occurring during the Outstanding Airmen of the Year (OAY) Program. Sponsor to be recognized at the OAY dinner from the podium, on signage posted throughout the exhibit hall, in the OAY hospitality suite, and in the OAY dinner program. This sponsor will also receive one table at the OAY dinner. The sponsor may address the 12 Outstanding Airmen during one of their private gatherings. The sponsor may provide cups and/or napkins with your company logo for the OAY hospitality suite.
Outstanding Airmen of the Year Lifetime AFA Memberships
Sponsor to underwrite an AFA Lifetime Membership for each of the 12 Outstanding Airmen of the Year. A representative from the sponsoring company may join AFA leadership on the main stage to say a few words and present the Lifetime Membership certificates to each of the recipients.
ASC Escalator Wraps & Stair Graphics
Spotlight your company with this sponsorship. Grab the attendees' attention as they enter and exit the exhibit hall. Sponsorship includes production and installation. Both upper and lower escalators and stairs are included.
HOTEL ATRIUM BANNER
This is an exclusive sponsorship of the conference's largest banner spotlighting your company during the entire conference. Sponsorship includes an allowance for basic installation. The sponsor is responsible for all production costs.
Premier Program Guide Book Sponsor
Become the ASC Program Guide Premier Sponsor and your company is presented on the front cover of the ASC Program Guide with a 1.5” high by full-width ad along with a two-page center spread.
Exhibit Hall Aisle Signs
With this exclusive sponsorship, you will have your company's logo prominently displayed throughout the exhibit hall floating overhead on every aisle! Your logo will be displayed as a separate dangler under every aisle sign displayed.
You will receive the opportunity to have your brand highlighted throughout the entire exhibit hall and will be attendee guides for the show.
*Ask about the adding branded floor aisle stickers (may incur additional cost) for even more visibility!
Sponsorship, Marketing & Promotional Benefits
Highlighted below are some of the benefits you receive when partnering with AFA as an Air, Space & Cyber Conference sponsor.
- Enhanced visibility and networking opportunities to increase awareness of your brand among top US Air Force, US Space Force, and DoD leadership, influential aerospace industry leaders, and members of international air forces.
- Special signage placed throughout our events and in your booth identifying you as a sponsor.
- Special company mention and corporate logo placement in the official event program guide.
- Recognition on the ASC webpage, ASC virtual platform, and general session and breakout sessions slides.
- Special recognition of your support in the Air Force Association Annual Report.
- Sponsoring companies may provide a digital file of a marketing ad to be displayed on a rotating screen directly outside of the general sessions thanking companies for your support.
Don’t see a sponsorship item that meets your needs?
We are here to assist you in having the best possible conference experience. Understanding that your sponsorship selection is based on the desired visibility of your organization, we are happy to create a custom sponsorship package to meet your specific needs. Working with us around your vision and budget will allow us to create a customized opportunity which will deliver the maximum exposure possible.
All sponsors underwriting a food or beverage function are encouraged to provide cups/glassware, plates, cup sleeves and/or napkins with their company name and logo for additional branding.
All designs, logos, and marketing text for the special opportunities listed for the Air, Space & Cyber Conference must be approved in advance and in writing by the Air Force Association.
For more information, pricing, and to secure an opportunity, please contact:
Sr. Manager of Exhibits & Sponsorships